As link popularity seems to control everything……and links are king, people who have been buying links on directories or popular blogs/websites are now being penalised.
It’s a manual penalisation, where MATT CUTTS has individually dropped a bunch of sites which have being buying links to boost their link popularity.
This would suggest you shouldn’t do the same, buy links.
Establishing organic links is the only way forward. That will always slip under the radar but of course is more tricky. I still believe link exchange works.
